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MBA degree in marketing

The rapid digitization of markets and the expansion of trade in principle, require an increasingly greater number of highly qualified specialists in the field of sales and marketing, with both professional and practical skills, willing to learn and adapt to rapidly changing markets. However, an MBA education in this specialty does not mean that a career cannot develop in a different direction: many graduates of business schools according to the marketing direction of be demanded, for example, in consulting.

What to expect from the program?

Marketing as a professional field in itself is incredibly broad, and this corresponds to the choice of programs: marketing of art markets, sales, behavioral marketing - therefore, admission requirements vary from program to program. Invariably one - business school seek to attract people with a strong background and rich portfolio in the chosen direction.

Another feature of the MBA programs in marketing is that they require a slightly lower score on international exams, primarily on the GMAT as the business school in this case are paying much more attention to the achievements of the applicant.

Individual skills and qualities required by business schools, depend entirely on the type of marketing. However, the candidate must have knowledge of mathematics and soft skills, primarily communication and leadership.

Different countries have their own characteristics, what is reflected in the structure of MBA programs for marketing. So, Italy and France have an MBA in fashion in USA marketing of it companies and so on. Therefore, there is a large number of business schools with good reputation and high positions in international rankings of Spain, Singapore, Australia, Switzerland, Italy and Canada, but keep in mind that many have special, country-specific programs.


Here everything is again fully depends on the direction, as a rule, MBA programs are working closely with companies from the sector, and therefore training unique. However, there is still some “core” that is repeated from program to program and includes:

  • Marketing management
  • Operations management
  • Marketing strategy
  • Brands and strategies
  • A dedicated management team (sports, e-Commerce, retail)
  • Forecasting and modeling
  • International and multinational management
  • Sales strategy

Who are the graduates of MBA in marketing?

In this place we need to ask ourselves a serious question - what are the expectations from the future work? Usually, in marketing you will need to choose one of two paths: working in a small, dynamically developing company or in an international firm. The choice, of course, is not final, the transition from a niche in a niche is possible and even necessary, but note the following differences. As a rule, small and medium-sized companies offer greater flexibility in the choice of a trajectory of professional and personal activities in return for flexibility and the ability to engage a wide range of issues. This is a great opportunity to show leadership and significantly unleash the creative potential.

Large and international companies, by contrast, require a relatively narrow specialists, able to “lead” the product from the stage of formulating an idea to its introduction to the market. Accordingly, a marketer will be assigned as market research, and monitoring and advising on each stage of manufacturing and providing advertising support. Among the future employers of a large scale, you can find both high-tech enterprises, consulting agencies, financial companies, and firms in the oil and gas sector.