Short-term internship organized by the faculty of business , University of Northumbria at Newcastle, helping small and medium-sized enterprises to develop their business, and undergraduates gives a great chance to make the first step in building a career.
Dr. Matt Sutherland of Newcastle faculty of business in 2013 has developed an internship program in marketing with the aim to introduce students final year of study with "real world" of business. Graduate students have internships during the semester, and it lasts on average 8-10 weeks. Students work on a voluntary basis 3-4 hours a week. As of today, students participate in projects in areas such as digital marketing, marketing planning and market research, marketing communications and management of relations with clients.
For example, Joe Machin – student programs Business studies interned at the company Gospelware involved in the development of a wide range of digital products. Using mobile phones, the Internet and sensors they embody ideas into reality, using special technology, transforming traditional processes and opening new perspectives for business, brands and people.
"I was very lucky that I got to 8 week internship in Gospelware, where my task was to conduct a competitor analysis on local, national and international scale," said Joe. "Given that I worked in the company on digital technology, I presented at the end of the internship the results of their research in the form of animation. I also had the opportunity to attend the conference on network communications. Overall I rate the experience excellent. The guys from Gospelware met me with open arms and invested a lot of effort I got most out of the 8 weeks internship.
"After graduation I intend to go to work in Gospelware – I'm looking forward to September and very excited about the prospects of opening".
Claudia Thompson, marketing Manager of the company Gospelware, is also a graduate of the University of Northumbria, and she was a mentor to Joe during his internship. She said: "We were delighted to see Joe for a few weeks joined our team. We appreciated his contribution to the work of the marketing Department and as an outsider, he brings some fresh ideas to our work. It is difficult to overestimate the internship program of the University of Northumbria – it benefits both businesses and students. We, on the other hand, are always ready to support the University, because in our state there are a few of its graduates".
At this point in the internship programme in marketing Northumbria has signed agreements with 6 small and medium-sized enterprises located in the North-East of the country.
Dr Sutherland explains: "One of the many benefits of this program is that we help companies in conducting marketing research, providing them with competent and motivated professionals. Over the past year, students completing internships in the Glass and Art Gallery in Consett, contributed to the increase in turnover of 2 times. Students work on a volunteer basis, which is good from the point of view of business ethics. They get an invaluable experience of real business, and this greatly increases their chances to make a successful career after graduating from the University."
In 2015, the faculty of business of Newcastle was awarded the prestigious Small Business Charter award for its achievements in supporting small businesses and startups.