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19.01.11. King's College London shaping the future of marketing

Business school , king's College London opened the reception of documents for admission to the master in strategic marketing (MSc in Strategic Marketing). A one-year program designed for bachelors who received a degree in the disciplines related to business. According to Director Colin Love, "the new postgraduate course, which starts in October 2011, is a direct response to consultation with business leaders, which were held during the year". An important item of the educational program will be the study of the mechanisms of interaction with the audience through the Internet and social media.