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University of Glasgow, MSc, International Strategic Marketing

University of Glasgow
 United Kingdom

You wil take nine core and three optional courses, followed by a substantial independent piece of work, normally in the form of a dissertation.

There will be an emphasis on active learning experience in multi-cultural groups. Reflecting, evaluating and presenting are commonplace and facilitated at every stage by simulations, real life case studies and scenario investigations, all regularly supported by an electronic learning environment. You will be given the opportunity to pursue in-company projects and business simulations and participate in career development sessions involving essay and exam answering workshops, CV writing sessions, interview simulations, careers advice shops and job market analysis meetings

Core courses

  • Consumer behaviour
  • Global business environment
  • International strategic management
  • Managing across cultures and comparative management
  • Marketing communications
  • Marketing ethics and society
  • Marketing planning and decision making
  • Services marketing
  • Strategic marketing management.

Optional courses

  • Advanced topics in marketing futurecast
  • Analytical problems in marketing futurecast
  • Export marketing
  • E-Marketing strategy
  • International brand management
  • International marketing foresight
  • Marketing simulation
  • Sales management and techniques.

Other courses at University of Glasgow

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Location

Scotland's biggest city, Glasgow hosts the largest student population in Scotland and has been named one of the world's top ten cities in travel guides. Combining a compact campus-style environment with the benefits of being in a major city, the University has two main city campuses: Gilmorehill in the cosmopolitan and friendly West End; and Garscube, 6.5 km (4 miles) from the city. A third campus is located in Dumfries some 145 km to the south of Glasgow. Both city campuses have excellent transport into the city centre via frequent buses and subway. Glasgow International Airport, Glasgow Prestwick International Airport and two city centre rail terminals offer easy connections with the rest of the UK and the world.