Sheffield Hallam University, MSc, Sport Business Management

The rapid globalisation of the sports market, the influence of technology on product research and development and new business models, foreign direct investment in the sports industry supply chain, and the provision of sport related goods and services for increasingly sophisticated and diverse market segments are all contributing to the continued growth of the sports industry.

Rapid growth in the volume and variety of sports publications, sports-related internet sites, and enhanced mass media exposure of sports events and activities is resulting in an increase in the need for individuals with a knowledge of sport communications/media. 

Global industrialisation, urbanisation and lifestyle and demographic changes mean that governments and public agencies worldwide are likely to increasingly use sport as a tool for social policy and economic and social development. The management and administration of these programmes and interventions require specific knowledge and management skills.

These developments ensure that the sports industry continues to be a significant and diverse industry in the future, sustaining exciting and satisfying career opportunities for years to come. 

On this course you gain 

• employability skills through initiatives like our SHU leadership award to give you the edge in the jobs market
• a well-developed international/global perspective on the sports industry
• the conceptual abilities to make sense of complexity and identify innovative and creative solutions.

It is suitable for you if  

• you have a sport or business and management related degree 
• you have management experience and an interest in sport or leisure