Sheffield Hallam University, MSc, Sport Business Management

Your studies are made up of eight assessed modules, which include an industry-based research project in which you work with sport organisations to develop solutions to problems or explore potential market opportunities. Recent clients include:

• Manchester City FC 
• The International Cricket Council 
• The Singapore Sports Council 
• Badminton England 
• UFC (Ultimate Fight Championship) 
• Sheffield United FC 
• Sheffield Wednesday FC.

You also have the option to complete a 12 week work placement, where you receive support and advice from a placement mentor. We use our network of local, regional, national and international employers to help secure you a challenging and fulfilling placement.

Modules

Researching sport management
This module develops your research and analytical skills so that you are equipped to carry out effective research in order to better  understand and identify issues and solutions in sport management.

International sport marketing and enterprise
As a sports manager, you will need the marketing knowledge and skills to respond to rapidly-changing consumer needs and want.  This module develops your understanding of planning, marketing, branding, consumer behaviour and media communications theories and frameworks to enable you to consider marketing from a strategic standpoint.

Global economics of sport
You analyse the national and international economic structure of the sports industry. You examine the global demand for televised coverage of sports events and endorsements and the impact of these factors on the economic significance and development of the industry.

International Sports Strategy
This module develops your understanding of critical trends in the global sports industry, and the factors which underlie these trends to equip you to manage and lead at the strategic level in sport organisations.  The module will provide the opportunity to analyse the strategy and performance of international sport businesses, federations and organisations in some detail, allowing you to apply theory to real life in order to develop strategic solutions to complex management issues.

Managing people in sport organisations
Today’s sport organisations use work groups or teams to manage work. You develop the skills needed to be an effective manager and team member such as • negotiation • conflict resolution • motivation • assertiveness.

Sport Buisiness Consultancy
This module offers you the opportunity to build upon the skills you developed in the Researching Sport Management module by completing a live group consultancy research project for a sport organisation, and in the process learning about the nature of consultancy within the global sports industry. The module will help you understand issues within consultancy, and the issues and context involved in acting as consultants and also in using consultants within organisations.  The module will expose you to relevant consultancy skills and tools.

International sport event management 
You will develop a comprehensive understanding of international sport event management by examining current professional practice in sport event management. You will explore relevant contemporary issues in the sport event industry referring to appropriate international case studies and examples.