Leeds College of Art, BA (Hons), Creative Advertising

Year 1: Students are encouraged to identify their role as a copywriter or art director whilst examining advertising communication, concept development and advertising design as well as visual and typographic skills; this is supported by critical studies and electives; modules include: advertising communication 1; concept development 1; advertising design 1; visual skills (type and typography); personal and professional development; critical studies; copywriting (optional); art direction (optional); plus 1 elective. Year 2: Students continue to develop skills as a copywriter or art director, working within a team and supported by critical studies; students undertake 1 elective, and are expected to join the mentoring/coaching scheme with a work placement within a creative department; modules include: advertising communication 2; concept development and idea development 2; advertising process 2; critical studies 2; marketing for designers; major project (copywriting or art direction); plus 1 elective. Year 3: Students continue to investigate the role of an advertising creative, including creative directorship, sustained professional practice, and a case study of an international brand; students complete a major project pertaining to advertising, along with a dissertation culminating in a final exhibition; modules include: professional practice; dissertation; case study (art or copywriting); art direction; copywriting or media planning (optional); and a final major project.