HAN University, BA, Communication

Modules

The Bachelors course in Communication is taught at Arnhem Business School, the international department of HAN’s faculty of Business Management and Law. The course is professionally oriented and designed to give you a head start on the global career market.

1st year

All students who have been accepted into 1 of the 4 Bachelors courses at Arnhem Business School (ABS) start with the International 1st Year Arnhem (IFA). During this year, you will learn the fundamentals of the business world and gain a good basic knowledge of business and management.

During the 1st semester, you will study the same subjects as all the other 1st-year ABS students. Subjects include:

• Research and Research Theory
• Business Plans
• Reporting & Presenting
• English
• Foreign Language (Dutch/French/German/Spanish)*
• Intercultural Management
• Study Career Coaching
• Marketing
• Management & Organisational Behaviour
• Finance
• Logistics (or Brain and Behaviour for Communication students) 
• Communication

2nd semester subjects are more specific, preparing you for the course of your choice. Subjects include:

• Applied Research
  
• Operational Plans
• Business Communication
• Foreign Language (Dutch/French/German/Spanish)*
• Intercultural Management
• Study Career Coaching

2nd year

During your 2nd, 3rd and 4th years, you will broaden and deepen your knowledge of the field of communication. Putting theory into practice is an important part of the Communication course. Throughout your classes you will apply your skills and knowledge to group projects and assignments.

Examples of 2nd year subjects are:

• Project Digital Magazine
• Branding and Concepting
• Design
• Project and Database Management
• Qualitative Research
• Media Research
• International Communication and Culture (languages) + culture
• Study career counseling

3rd year

During the first half of the 3rd year of your Communication course you will extend your knowledge both internationally and academically by studying at a partner university abroad for one semester. Many students use this semester to gain more knowledge about a particular business discipline, learn more about a country’s culture and improve their language skills. In the second semester of your 3rd year, you will carry out a work placement at an internationally-oriented company, usually outside the Netherlands. This will give you valuable practical experience and the opportunity to learn about yet another culture.

4th year

The first semester of the 4th year consists of the following projects and subjects:

• Campaign project
• Modules of choice, for instance: Content Strategy, Design or Brand Management

During the second semester of your final year you will complete an in-house graduation assignment for an internationally-oriented company in the Netherlands or abroad. With this graduation assignment you show that you can apply the theory, insight and skills you have gained during your studies in real life practice.