Coventry University London, MBA, International Marketing

The MBA International Marketing has been developed to provide graduates with the opportunity to acquire high level expertise in strategic business, and commercial competencies needed for an international context.

The key elements of the course include:

• A pathway structure that provides opportunities to specialise in international finance, global business and international marketing
• An emphasis given to the application of knowledge through, for example, internship opportunities and engagement with real-world business projects from the private, public and third sectors
• The utilisation of technologies and software such as GMMSO (Global Marketing Management System On-line)
• The learning and assessment of the MBA International Marketing reflect an action learning approach and is focused upon teamwork, business simulations and real-world projects, all of which are underpinned by analysis and synthesis.

Programme Structure

All MBA students study five core management modules, four mandatory modules and an internship or project. MBA International Marketing Modules include:

Advanced business practice, sustainable strategy – from planning to implementation, leading in a changing world, finance, funding and legislative frameworks for success, marketing in a global age, retail marketing management, buyer behaviour analysis: the psychology of buying, alternative markets, creativity, organisation internship or consulting project or dissertation.