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Study mode | Start date | Duration | Fee international | Fee study period | Year of study |
---|---|---|---|---|---|
Full-time | April, January, October | years: 1 | £15250 | Academic year | n/a |
The international business environment is currently undergoing a series of fundamental and far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands of manager's new and different patterns of thinking and behaviour.
The International Marketing Masters in Business Administration (MBA) has been designed to equip students for a career in international marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.
Coventry University London Campus has worked with the Chartered Management Institute (CMI) to map selected modules on this programme to the CMI syllabus. As a result of this, students who pass two specific modules on their way to achieving the full qualification can be awarded the CMI Certificate Level 7 Strategic Management and Leadership. The CMI is the UK awarding body for management and leadership qualifications. It is the only chartered professional body dedicated to promoting the highest standards in management and leadership excellence. It counts more than 100,000 members and is internationally recognised as the professional body that set the standards in management.
If you choose this course you will benefit from:
Students will emerge from our MBA International Marketing with well-developed powers of analysis, clear perspectives on strategy and strategic thinking, and highly effective communication and research skills. All of which are demanded by employers in private, public, and third sector organisations around the world.
Coventry University London Campus is located in the heart of London’s financial district, just a few minutes’ walk from Liverpool Street station – a key commuting hub. London’s fantastic transport system will enable you to get around the city quickly and easily. There are also five international airports and the high-speed Eurostar rail link.