Yeovil College, Professional Postgraduate Diploma, Marketing (level 7)
| Study mode |
Start date |
Duration |
| Part-time |
n/a |
years: 0 - 1 |
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits.
Other courses at Yeovil College
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MA Management
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First Year Pathway programmes at LBIC
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Bachelor Applied Management
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BS BS Business Administration
