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University of the Arts London (UAL), BA (Hons), Creative Direction for Fashion

University of the Arts London (UAL)
 United Kingdom

 

Study mode Start date Duration
Full-time September years: 3
The BA (Hons) Creative Direction for Fashion course is situated in the School of Media and Communication, and focuses on how creative direction is used as part of a complex system of communication within fashion. In other words, we are not looking at the process of garment design (which also involves creative direction), but instead at the various ways that global fashion brands use communication design to attract, engage, and motivate people to respond to messages. In particular, the impact of new digital communication technologies on the practice of creative direction for fashion is central to the course.

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Location

The University has 12 halls of residence located across London, but the transport network is excellent and students get discounted travel on London Underground, buses and overground trains.