Northampton, University of, BA (Hons), Accounting and Advertising

Accounting Stage 1: During the 1st stage, students are introduced to the important conceptual issues which underpin accounting and start to learn some of the techniques and skills required; students are concerned with recording, reporting and interpreting basic financial and cost accounting information. Stage 2: This stage concentrates heavily on corporate reporting, management accounting and the role of the accountant in organisational decision-making. Stage 3: In the final stage, students study the more strategic and specialist areas of accounting and finance including financial services, banking, investment management and insurance. Advertising Stage 1: Students examine a broad range of marketing communication topics, and will start to look at key operational areas of the advertising and public relations industries. Stage 2: Core modules include: Integrated marketing communications; professional practice in the advertising industry; and public relations management. Stage 3: In the final level, participants study advertising and public relations from a strategic perspective within campaign planning examining contemporary issues in marketing communications and completing an advertising or public relations dissertation.