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University of Glasgow, MSc, International Strategic Marketing

University of Glasgow
 United Kingdom

 

Study mode Start date Duration
Full-time n/a months: 12

Who is the programme for?

This innovative, research-led degree, which in recent masters rankings is the top in Scotland and in the top 10 in the UK, will make you ready for a global future.  It is designed for graduates who have the skills and attributes to pursue careers in strategic marketing or business/market analyst roles within international and multinational organisations.

What will I get from this programme?

On the MSc International Strategic Marketing programme, you will foster a critical appreciation of relevant theoretical, methodological and technical source material from across the marketing discipline. You will cultivate analytical and interpretive abilities, which will enable you to integrate these with essential marketing management skills, relating to other management function and disciplines.

During the programme you will be introduced to the opportunities and requirements of International Strategic Marketing in a dynamic, networked and international economy, which will prepare you for the challenges of managing and undertaking marketing activities in culturally diverse, international and dynamic business settings.  By the end of the programme you will have developed a strategic approach to thinking and be able to relate decision making on marketing activities with other business functions including finance, procurement and product.

  • You will develop the ability to analyse, evaluate and manage market opportunities within an international context and prepare for a career in both large and smaller enterprises.
  • You will have the opportunity to attend networking events and and guest speaker lecture by business leaders. Previous people have included the head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.
  • You will gain an in-depth understanding of current issues and controversies in the global business environment.
  • The University of Glasgow Adam Smith Business School celebrates the legacy of Adam Smith by developing enlightened and enterprising graduates and internationally-recognised research with real socio-economic impact.
  • The School is an accredited member of the Association to Advance Collegiate Schools of Business (AACSB International).

Industry links and employability

The programme provides benefits for employers while enhancing the career prospects of the graduates. Graduates of the MSc programme go on to work for employers like ABN Amro, Siemens, Citigroup, China Chamber of International Commerce, Atkins, and Procter & Gamble.
 

Career prospectus

As a graduate you will have all the skills and attributes to pursue strategic marketing and business analyst roles with international and multinational organisations.

Other courses at University of Glasgow

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Location

Scotland's biggest city, Glasgow hosts the largest student population in Scotland and has been named one of the world's top ten cities in travel guides. Combining a compact campus-style environment with the benefits of being in a major city, the University has two main city campuses: Gilmorehill in the cosmopolitan and friendly West End; and Garscube, 6.5 km (4 miles) from the city. A third campus is located in Dumfries some 145 km to the south of Glasgow. Both city campuses have excellent transport into the city centre via frequent buses and subway. Glasgow International Airport, Glasgow Prestwick International Airport and two city centre rail terminals offer easy connections with the rest of the UK and the world.