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London Metropolitan University, BA (Hons), Marketing

London Metropolitan University
 United Kingdom
Level 1: Marketing fundamentals; business skills; quantitative methods and information technology; introduction to economics; marketing principles; applied psychology; business law; introduction to accounting; operations management; people at work. Level 2: Marketing management; introduction to international marketing; buyer behaviour; marketing research; marketing communications 1; information systems for marketing; business economics; retail marketing; contemporary consumer issues. Level 3: Strategic marketing; marketing communications 2; international purchasing; comparative marketing; current issues in marketing; destination marketing; international retailing; retail and the ethical consumer.

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