This is a combined Honours scheme which allows the student to combine the 2 subjects; early childhood studies is an academic subject that is a dynamic response to the government’s plan to integrate early years education and childcare provision; the student works towards achieving the Early Years Professional Status (EYPS) as required by the Children’s Workforce Development Committee (CWDC); throughout the pathway, the student is required to experience early years via a placement so that 1st-hand observations of practice can be made in relation to early years pedagogy; the marketing course provides the key skills and knowledge that enable the student to understand the marketing context and its central role to business success, whilst allowing them to reflect on the moral and ethical implications of marketing behaviour.