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Edinburgh Napier University, BA (Hons), Festival and Event Management and Marketing Management

Edinburgh Napier University
 United Kingdom
Years 1 and 2: Festival and event operations; facilities planning for hospitality; introduction to hospitality; tourism and leisure tourism and leisure industries; marketing 1; cultural concepts; behavioural studies; marketing communication tools; consumer behaviour market research in practice; business and its environment; 2 marketing options; business skills 1; HTM option; business skills 2; elective. Years 3 and 4: Festival and event politics; policy and planning dissertation; conference and exhibition management; festival and arts strategies; service management; global issues in festival and events; advertising management; corporate strategies for hospitality; international marketing; strategy tourism and leisure marketing; option: practice of marketing strategy; HTM; option 2: marketing; options; elective.

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Location

  • Based in Edinburgh, one of the most vibrant and beautiful cities in the world (and home to around 100,000 students!)
  • Multi-campus modern university, based on five main campuses in the lively student areas of south west Edinburgh at Merchiston, Craighouse, Craiglockhart, Canaan Lane and Comely Bank.
  • Frequent bus service from one campus to another and into the city