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This degree provides a sound grounding in the following core themes:
Advertising: you will explore creative, strategic and applied concepts, analyse current advertisements and create your own campaigns.
Marketing: you will study concepts such as marketing research and strategy, as well as specialist options like digital marketing and corporate communications.
Communications: you will study concepts such as stakeholder communications and communications analysis techniques, in order to support your advertising practice.
Research: you will learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or advertising topic of your choice. This will form the basis of your final-year dissertation.
You will have the opportunity to gain international experience in a number of ways. Firstly, Coventry is a multicultural university and you will have the opportunity to work with students and lecturers from a wide variety of backgrounds. Next, teaching resources (such as examples or cases used in class) and activities (such as group exercises), will also reflect the international nature of the University. Finally, your course will offer you the opportunity to spend time abroad, via programmes such as Erasmus and our numerous links with overseas, English-speaking institutions where you can spend a study year.
Coventry is only one hour’s train journey away from London, less than 20 minutes from Birmingham and 45 minutes from Oxford. You will find everything you would expect from a vibrant ultra-modern city and, because of the university’s city centre location, everything is within walking distance.
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