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Compulsory
Consumer Behaviour, Marketing Principles, Strategic Marketing Management, Marketing Communications, International Marketing, Business Planning, Understanding Business and Management Research, Dissertation
Elective Modules (one from)
Corporate Branding Theory and Issues, Global Diversity Management, International Business Ethics and Corporate Governance, Knowledge Management, Social Networks and Innovation
The University is just a 20-minute walk – or a short bus ride – from Uxbridge underground station, so it is a straightforward journey into central London. There is also a night bus that can bring you from central London to the edge of the campus. The town of Uxbridge itself, which still has buildings dating back to its time as a Georgian market town, is a thriving commercial and business centre. Its major shopping complexes, The Pavilions and the Chimes Centre, boast a wide range of shops, cafes and a nine-screen multiplex cinema.