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University of Wisconsin-Madison, MBA, Marketing Research

University of Wisconsin-Madison
 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Aug years: 2 $32164 Academic year 2017
The Wisconsin School of Business offers one of the nation’s premier MBA specializations in marketing research, producing fact-based, data-driven consumer insight talent for top companies. Delivered through the A.C. Nielsen Center for Marketing Research, the program combines an in-depth, specialized education in marketing research with a big-picture, strategic-thinking MBA curriculum. Graduates go on to become business strategists who ground their recommendations in consumer behavior insights and sound business acumen. Our strong commitment to hands-on learning and industry engagement ensures students have the opportunity to apply what they learn in the classroom to industry consulting projects, case competitions, and extensive contact with marketing research professionals.

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Location

Built on an isthmus, UW–Madison and the city of Madison seamlessly blend together, creating opportunities and an atmosphere unlike any other campus. When visiting, you can immerse yourself in campus life at lively venues such as Camp Randall, the Memorial Union, and State Street. And you can always find serenity at our treasured natural areas, including the Lakeshore Path and Picnic Point.


Eagle Heights and University Houses are situated just a half-mile northwest of UW-Madison’s western campus and is a community of apartment buildings nestled in 83 acres of green space on the shoreline of Lake Mendota. These neighborhoods primarily serve families, and boasts numerous picnic and playground areas, a central community center and one of the oldest community gardens in the United States. Harvey Street Apartments serves single graduate students and is located south of University Avenue, just west of campus. This quiet street is close to shops, restaurants, and the UW campus.


Getting around Madison

  • By Car: Follow the links for a list of Car Rental Agencies or Taxi and Limousine Services.
  • By Taxi: Taxis and Fares Flyer
  • By Bus: Madison Metro Bus System
  • By Bike: If you are planning to travel by bike you will be happy to know that Madison was recently ranked the 5th Most Bikeable city by Walscore and the 7th Most Bike-Friendly City in America by Bicycling Magazine.