University of Surrey, MA, Communication and International Marketing

This programme is ideal for advertising, marketing and PR professionals who want to enhance their existing profile with a postgraduate qualification; humanities graduates who want to gain marketing skills to apply for roles relating to their first degrees (for example to start careers in publishing or arts management); graduates from management or marketing disciplines who want to deepen their insight into marketing across linguistic and cultural boundaries; and graduates in English Language, Linguistics or Translation studies who want to add business and marketing skills to their portfolio.

This programme combines the internationally recognised research and teaching strengths in the School of English & Languages with the expertise of the internationally renowned Surrey Business School, accredited by AACSB International – the Association to Advance Collegiate Schools of Business.

This programme is designed to equip you with a critical understanding of communication in contemporary international marketing contexts, in order to address the market needs of the international business environment.

You will gain the necessary knowledge and skills to be able to seek employment in a wide variety of multinational and/or international organisations. In particular, the programme will prepare you for a career in advertising, international management, media and public relations.

Career Prospects

Many of the graduates have gone on to find employment in a wide range of international organisations and businesses. Others have chosen to take research degrees in their subject.

Recent graduates of the MA Communication and International Marketing have undertaken the following careers:

• Competitor analyst
• Business associate in a private company
• Investment manager in a Chinese government-run company
• Two graduates have set up their own advertising agencies

Research students have undertaken projects in the following areas:

• Political communication
• Communication theory
• Cross-cultural and intercultural communication

Academic Support

As a student of the School of English and Languages, you will benefit from the expertise of a vibrant, multidisciplinary group of academics. You will also have access to a number of conferences, seminars and workshops hosted throughout the year. These events cover a range of topics to broaden your thinking in the fields of literature, language and linguistics, cultural studies and creative writing.

The marketing element of the programme will also allow you to benefit from the close affiliation with the Surrey Business School, a leading provider of internationally recognised postgraduate vocational management degrees. The School has strong links with industry and has established a number of high-profile partnerships with multinational organisations. You will be supported by a team of international staff with a wealth of global experience and specialist expertise. Surrey Business School modules are fully accredited by AACSB International.