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University of South Carolina, B.S.B.A., Marketing

University of South Carolina
 United States

 

Study mode Start date Duration
Full-time August years: 4
Marketing is the process of planning and executing the development, pricing, distributions, and promotion of services, products, and ideas. The marketing major can include the study of economic, cultural, demographic, and social factors that influence the demand for products and services. The Darla Moore School's Marketing Department is widely acclaimed for its scholarly expertise in various facets of consumer psychology, marketing strategy, research methods, behavioral pricing, and marketing communications.

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