University of Reading, MSc, Marketing and International Management

The programme presents a broad-based understanding of marketing in the international management context; students are provided with an analytical toolkit that will enable them to understand why marketing is central to business activity; when and how marketing strategies can be developed on a global scale; the relationship between firms and consumers, and the ways in which firms use marketing in supply chains; it explains why firms adopt particular marketing practices and how these practices are likely to evolve in a complex and changing international business environment.Modules International strategic management; global marketing management; financial management; principles of marketing; corporate social responsibility; marketing and consumer society; supply chain management and business marketing; study skills; contemporary management practice; plus 1 options from: multinational financial reporting and analysis; strategy, policy and impact of the multinational enterprise; international human resource management; research and development in the multinational enterprise; leadership and advanced business policy; understanding the global firm; business management and European integration; small business management and entrepreneurship; business finance.