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University of Maryland, College Park, MS, Marketing Analytics

University of Maryland, College Park
 United States

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Aug months: 16 $62422 Academic year 2018
The Master of Science in Marketing Analytics at the University of Maryland’s Robert H. Smith School of Business gives you the cutting-edge skills you need to position yourself as a leader in marketing analytics, applying sophisticated methods to analyze Big Data and solve marketing problems. The comprehensive set of skills learned in the MS in Marketing Analytics include programming languages like R, Python and Tableau, as well as methods and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. The Smith School’s partnerships with companies like Amazon, IBM, Deloitte and Merkle ensure students have high-caliber internships experiences that provide unmatched real-world experience. This program provides an outstanding experience for students, especially those considering careers in consulting, forecasting, data science analytics and other digital specializations.

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Location

A large, 4-year, public university is located in a large town in a suburban setting and is primarily a commuter campus.


The university is served by the three airports and a small public airport in College Park. A free shuttle service operating on the territory is free of charge to all students.


Conveniently located in the center of the Baltimore, Annapolis and Washington D.C. triangle, campus is easily accessible via car, bus, or Metro.