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University of Lugano, MA, Marketing

University of Lugano - USI
 Switzerland

 

Study mode Start date Duration
Full-time September years: 2
Businesses and other organizations exist to serve clients. An organization depends on its customers and suppliers for the resources it needs in order to carry out its business. Managing relationships with customers and suppliers is thus the critical task in any company and requires specific skills and knowledge in particular in management, communication and economics. The aim of this Master is to explore the various aspects of managing market relationships and thus the task of marketing in different types of organizations. The distinctive feature of the programme is the attention to specific issues, not only in marketing consumer goods, but also in the service sectors, in business-to-business and international contexts.

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Location

USI Università della Svizzera italiana has 2 campuses: one in Lugano, for the Faculties of Economics, Communication Sciences, and Informatics, and the other in Mendrisio (15 km South, closer to the Italian border), for the Academy of Architecture.