Corporate communication is today considered a key management function. It is about managing relationships with the organization's stakeholders in order to maximise the corporation's reputation capital and thus to guarantee access to strategic resources. Corporate communication specialists need to acquire solid general management skills in order to carry out their roles effectively.
USI Università della Svizzera italiana has 2 campuses: one in Lugano, for the Faculties of Economics, Communication Sciences, and Informatics, and the other in Mendrisio (15 km South, closer to the Italian border), for the Academy of Architecture.
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