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University of Greenwich, MA, Strategic Marketing

 United Kingdom

 

Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Sep years: 1 £12750 £9850 Academic year 2017 - 2018

This programme runs alongside the MA Strategic Marketing Communications and has been specially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.
If you wish to develop a management career in marketing and would like to specialise in strategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in such areas as market research, direct marketing, brand management, marketing consultancy and global marketing - preparing you for the competitive challenges of the global market place.


The aims of this programme are:

  • To develop a critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

Other courses at University of Greenwich

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Location

The university’s campuses in south east London and Kent all offer modern, hi-tech facilities within magnificent and historic settings. The largest campus is centred on the Old Royal Naval College in Royal Greenwich, at the heart of a UNESCO World Heritage Site on the banks of the River Thames and next to Greenwich Royal Park. The Avery Hill Campus in Eltham enjoys a parkland setting, and the Medway Campus features redbrick Edwardian buildings in Chatham Maritime, Kent. All sites are served by excellent rail and bus links, and an inter-campus bus service.