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University of Cumbria, MA, Marketing

University of Cumbria
 United Kingdom

 

Study mode Start date Duration
Full-time n/a years: 1
Part-time n/a years: 2 - 3
Aims to give students an understanding of marketing in theory and, even more, in practice; in the context of business and management, it develops their appreciation of the role of marketing within organisations and the way it interacts with other functions and academic disciplines; their exploration of the underlying principles of marketing is linked to implementation in practice.

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