University Centre, Doncaster, BA (Hons), Graphic Design

The student examines the current world of graphic design and develops personal skills in all of the following essential areas: advertising and the promotion of brands using all available forms of sensory communication; art direction and how graphic design, photography and illustration is used to transmit specific brand messages and values; branding and the tools needed to present a coherent and unified brand identity to a specific target audience and/or end user; editorial/print design for books, magazines and periodicals; when traditional knowledge about printed elements including colour, typography, layout, imagery and art direction combine with skills in digital application to produce exciting and considered design proposals; print reproduction and an appreciation of how artwork should be prepared fordigital reproduction; professional practice and the management and presentation of successful graphic design to specific target audiences and/or end users; an appreciation of local, regional and global graphic design/branding practice is addressed; portfolio development and salesmanship skills also form a core element of this area of study; typographic design and how the letterform is applied as a visual identifier of particular brands, products and/or services; website design and the translation of brand onto online media applications.