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The University of Kansas - KU, B.S.B., Marketing

The University of Kansas - KU
 United States

 

Study mode Start date Duration
Full-time August, January years: 4
The marketing program is designed to give students both a broad liberal arts background complete with a strong professional education. Learn the basics of marketing, such as market research, market segmentation and targeting, consumer behavior, marketing strategy, the distribution of goods and services, pricing policies, promoting product communications and marketing segmentation.

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