{{phone.Value}}

1000+

successful admissions

94%

of students enter the university of their choice

4400+

students consult Education Index when applying for universites

Royal Holloway, University of London, MA, Marketing

 

Study mode Start date Duration Fee international Fee UK/ EU Fee study period Year of study
Full-time Sep years: 1 £18500 £11300 Academic year 2019 - 2020

This Marketing MA is aimed at students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes. You will build a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture. It is a distinct, research-led course based on contemporary theory and case material which is challenging and innovative. It draws upon the highest level of theory and practice in this field and builds on the extensive research and teaching expertise of our academics.


On graduating you will have an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities. You will cover specialist marketing subjects, specially written for this Master’s programme and chosen for their relevance to contemporary marketing practice and research and develop forms of analysis and understanding at the very cutting edge. Your studies will cover issues such as the critical and practical understandings of marketing and consumers and branding. You will also explore the new marketing and consumer environment which both challenges and builds upon traditional marketing concepts.


As a member of the School of Management you will join an intellectually stimulating, friendly and supportive research environment and, through working closely with our expert and experienced academic staff, you will be in a position to realise your full potential.

  • Distinctive from traditional marketing programmes by focusing on marketing and consumer culture from critical and creative perspectives.
  • Flexibility to tailor your studies to suit your specific areas of interest, such as: arts marketing, marketing communications and marketing ethics.
  • International profile created from regularly hosting visits by leading international marketing academics who present their research to faculty and students.


On graduating with a MA in marketing you will have a theoretical and empirical knowledge of marketing and employed a variety of academically based marketing techniques and practices as well as a critical awareness of current issues at the forefront of marketing in society.  Our graduates are highly employable with the potential to move into variety of different marketing-related roles.


Graduates in recent years have been appointed into roles including:

  • Marketing Consultant at Viewpress TV
  • Sales Officer at Standard Chartered
  • Category Analyst at Kantar World Panel UK
  • Research Assistant at Maritz Research Europe
  • Private Banker at ICICI Bank.


“My degree from Royal Holloway helped me get this role at Microsoft, thanks to the valuable insights into the digital marketing world I gained, it also taught me how to work as part of a team in an international environment. An experience I can only highly recommend to prospective Marketing students.”

Vera Hoelscher, Sales Solutions Specialist at Microsoft

Video

Other courses at Royal Holloway, University of London

Photos

International Officer

International Officer Royal Holloway, University of London

Ask question

  • {{rerrors.FirstName}}
  • {{rerrors.BirthDay}}
  • {{rerrors.Email}}
  • {{rerrors.Mobile}}
  • {{rerrors.EducationId}}
  • {{rerrors.EntryYear}}
  • {{rerrors.ContactTypes}}
  • By providing your details you are consenting to Royal Holloway, University of London sending you information about the university that is relevant to your interests, such as: courses and subjects, events, funding, student life, accommodation and careers.
    Royal Holloway, University of London will never sell, rent, or give away your data for third-party marketing, however they may work with partner organisations to send you relevant information about Royal Holloway, University of London.
    If you do not wish to receive further information, you can opt-out at any time using links provided in their communications. Royal Holloway, University of London privacy policy applies.
    {{rerrors.UserTerms}}
    I agree to comply with the Terms and Conditions of Use and the Privacy Policy. I confirm that I am 16 years of age or older *
  • {{rerrors.Message}}

Location

University campus has an ideal location - just 19 miles from central London and seven miles from Heathrow Airport. The University campus is frequently named as one of the most beautiful campuses in the world.

Situated just 40 minutes by train from London and seven miles from Heathrow, with a number of attractions, sporting and entertainment venues within easy reach, you'll love our brilliant location.