Oxford Brookes University, MSc, International Events Marketing

The MSc International Events Marketing welcomes students new to marketing and events and those with some events and marketing experience who wish to specialise or broaden their expertise. Working closely with Oxford Brookes Research Centre for International Tourism and Events Management, you will explore recent research and the challenges within the sector to help develop your potential to become a leader within the events sector.

Oxford Brookes places emphasis on theory and practice and the development of core employability skills. You have the opportunity of an 8-month paid work placement in an events marketing role or you can complete either a dissertation or client project.

You will gain a wealth of knowledge in events marketing including:

• the core principles of events marketing
  
• contemporary issues, challenges and research in the events sector
• customer behaviours and expectations, and the variety of channels used to interact with customers, thereby developing a customer-centric stance 
• analysing marketing data
• devising marketing strategy for global brands and organisations
• developing the decision-making skills and rationale to devise marketing plans and communications.

Career prospects

Graduates of the University are employed in roles throughout the world, including jobs in media, digital, brand and communications agencies, and in-house marketing management positions in areas as diverse as fast moving consumer goods, retail, hospitality, travel, publishing and manufacturing. Current employers include Johnson & Johnson, Hitachi, DK, Avis, and PWC, as well as a number of small and medium sized ‘digital’ agencies.