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Northumbria University, MA, Marketing

Northumbria University
 United Kingdom

 

Study mode Start date Duration
Part-time n/a years: 2
The programme aims to provide a broad knowledge of the principles of marketing management and improve the performance and career prospects of practising and aspiring marketing professionals; the programme comprises a range of taught modules that cover many aspects of the management of marketing in organisations; its central theme is the production of marketing plans in an ever-changing environment; it focuses in particular on marketing communications, marketing research and electronic marketing; it is taught in a participative style where students are encouraged to share and reflect on their experiences and the body of marketing theory and knowledge; students are encouraged to apply this theory and knowledge to their own organisations; the Master's dissertation element enables the student to explore in-depth an issue of interest to them, and to make a contribution to the growing body of marketing knowledge.

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Location

Northumbria University is located right in the heart of Newcastle upon Tyne –one of the UK’s best student cities. It is half an hour away from stunning blue flag beaches, historic castles and rambling countryside. Getting to them is really easy; the North East is connected by Tyne and Wear’s Metro and a great bus network. The region is well connected by rail, road and air too – just three hours from London by rail and 1.5 hours from Leeds and Edinburgh.