Istituto Marangoni, MA, Fashion and Luxury Brand Management (Paris)

The Marangoni fashion master’s in fashion and luxury brand management is designed to develop the intellectual ability of the students through the understanding of the principles and practices of brand management and their application in connection with the fashion and luxury goods sectors.  During the programme, aspects of economic management, productive and distribution channels of a brand will be explored, with the scope of encouraging the students to make a critical evaluation of the managerial environment and its purpose. 

The fashion brand manager is an increasingly sought-after figure within Italian and international fashion houses for their ability to work out creative solutions with the purpose of improving the management of a brand.  They have the responsibility to define the style of a collection, identify the price range, the target and the market reference.  Beyond checking on the development of new products, they also plan the promotion and sales avenues in collaboration with the style, production and marketing departments of luxury fashion.

The expert fashion brand manager trained by the Marangoni school of fashion and design will be able to work in companies, consulting firms, trade associations and for various industries in fashion, luxury and lifestyle. The graduate will be able to apply the knowledge and skills acquired during the course in the field of marketing, communication and event planning, brand management, retail, visual merchandising, e-commerce and the search for new trends.

Learning Outcomes

• critically analyze how different organizations in fashion and luxury goods manage their brands and their market offerings in order to compete in different market environments;
• evaluate the interrelationships between branding strategies and corporate strategies, business strategy and the functional strategies of an organization;
• develop systematic and creative solutions for a range of problems in the world of business and real management, taking into account theories, frameworks and practices relevant to the branding of luxury,fashion and brand management;
• assess how current issues including new technologies, and the changing role of the consumer and corporate social responsibility, have an impact on the competitive strategies of organizations involved in luxury goods and fashion;
• evaluate critically published work in the area of branding for fashion, luxury and brand management and then design and successfully implement a considerable amount of independent research.