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Hong Kong Polytechnical University, BBA, Marketing

Hong Kong Polytechnical University
 China

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Sep years: 4 140000 Academic year 2019
This programme provides students with: A well-rounded business education; Competence in the analysis, planning, implementation and control of marketing decisions; Analytical ability and research competence; The ability to communicate, interact and intervene in the integrative role that is ascribed to marketing; Appreciation of the responsibilities of marketing professionals within broader environmental and international contexts; and Literacy in the use of information systems and technology that are relevant to marketing.

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