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Heriot-Watt University, MSc, International Marketing Management

 United Kingdom


Study mode Start date Duration
Full-time n/a months: 12

Our MSc International Marketing Management acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

We are proud of hosting both internationally well-known industry expertise and renowned academics. Therefore, the programme does not only focus on academic understanding but also provides industry insights that values experience.

4 pathways are available:

  • International Marketing Management With Consumer Psychology
  • International Marketing Management With Digital Marketing
  • International Marketing Management With Sustainability
  • International Marketing Management With Tourism

Other courses at Heriot-Watt University


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