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ESE, MSc, Marketing

 

Study mode Start date Duration Fee international Fee study period Year of study
Full-time Jan, Apr, Sep years: 1 €24000 Academic year 2020
The Master in Marketing prepares candidates for a wide variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business to business marketing and marketing for non-profit organisations. As part of the Marketing specialisation, Master students explore: • Innovative practices in both manufacturing and service sectors and how firms can gain competitive advantage, market share and reduce cost • E-commerce, E-business, and the optimisation of technological structures as a strategic marketing tool • Marketing strategies of international organisations and approaches to a new international market opportunities • Customer-driven marketing strategies in emerging economies • The connectivity between marketing communication and strategy, and criteria for using different promotional techniques and media in integrated marketing campaigns • Crossing national borders in the business world, and the operational, legal and logistical problems that commonly occur KEY COMPONENTS OF THE MASTER PROGRAMME: • A choice of three specializations: Marketing, Management or Finance • Full-time, compulsory attendance • The possibility of transferring among campuses in London, Milan, Florence and Rome on a per term basis • Three intakes per academic year January, April and September • ESE’s competitive Internship Programme providing international work experience in the sector of specialization • Compact class sizes which help faculty cultivate a mentor relationship with students and provide the individual attention needed to discover their special skills and succeed in their chosen pathway

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Location

ESE students will have the unique opportunity of being able to pursue their study programme in any of the ESE campuses, whether London, Milan, Florence, Rome, or Madrid and to transfer between campuses on a per term or per year basis, experiencing the same programme in multiple international contexts and cultures.
The European School of Economics’ centres are situated in some of the most beautiful settings that Europe: an ultra modern building in a desirable and sought after district of Milan; an amazing 19th century building with private gardens in the very heart of imperial Rome with an impressive view of the Caracalla Baths and close to the Colosseum; the Renaissance Palazzo Rosselli Del Turco in central Florence is just steps away from the Ponte Vecchio and in Madrid’s city centre the campus is a picturesque building located in the prestigious Alonso Martinez in the heart of the capital.