European Business School London, MA, International Marketing
| Study mode |
Start date |
Duration |
| Full-time |
September, January |
years: 1 |
The programme addresses the complex issues that face marketing managers in the 21st century; the course helps to analyse and evaluate a rapidly changing international business environment, to plan accordingly and to implement customer focused solutions that will deliver both financial performance and develop long-term client business relationships; the programme empowers students with a mastery of effective marketing, and allows a focus on specific areas of marketing such as direct marketing, services marketing, etc; the course: promotes critical and reflective debate around the current discourses in international marketing; provides students with the skills and training needed for a successful career in marketing in a global context; allows students to study core Master's modules along with specific marketing modules relevant to their own area of particular interest.
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