|Study mode||Start date||Duration||Fee international||Fee study period||Year of study|
|Full-time||Jan, Se||years: 1||£3990||Academic year||n/a|
|Part-time||Jan, Se||years: 2 - 3||£8500||Academic year||n/a|
The Advertising and Marketing MA degree focuses on the link between organisations and the customer. It will help you to develop a greater understanding of how to produce persuasive communications and give you a broader perspective on aspects of marketing communications.
The course provides opportunities to work on live or near live projects so that students can gain further experience to assist them in the work place.
The MA Advertising and Marketing is suited to graduates seeking career development and opportunities in marketing agencies or marketing positions in organisations which include creative advertising development responsibilities. Previous graduates have secured exciting and rewarding positions in a wide variety of marketing areas such as brand management, creative advertising development working with the leading organisations worldwide such as Jaguar Landrover, Zurich and many others.
Accredited by The Chartered Institute of Marketing (CIM), this course is also mapped for maximum exemptions against the CIM Diploma in Professional Marketing. This means that you have the opportunity to work towards achieving the CIM Diploma in Professional Marketing while studying and may graduate with an enhanced qualification that is highly sought after by employers. Our students need only complete two units of the Diploma to gain the qualification in full.
With appropriate work experience you will be eligible for Associated/Member status from CIM and awarded designatory letters ACIM/MCIM. With this you will be well on your way to Chartered Marketer status, the mark of an up-to-date, qualified and experienced marketing professional (additional fees may apply).
Coventry is only one hour’s train journey away from London, less than 20 minutes from Birmingham and 45 minutes from Oxford. You will find everything you would expect from a vibrant ultra-modern city and, because of the university’s city centre location, everything is within walking distance.