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Study mode | Start date | Duration |
---|---|---|
Full-time | n/a | months: 12 |
The international business environment is currently undergoing a series of fundamental and far-reaching economic, social, technological and geo-political changes. These changes have led to the emergence of a new and different market reality that demands of manager's new and different patterns of thinking and behaviour.
The International Marketing Masters in Business Administration (MBA) has been designed to equip students for a career in international marketing by developing the critical knowledge and competencies in the identification, analysis and solution of problems encountered in international marketing and the development of international marketing strategies.
Coventry is only one hour’s train journey away from London, less than 20 minutes from Birmingham and 45 minutes from Oxford. You will find everything you would expect from a vibrant ultra-modern city and, because of the university’s city centre location, everything is within walking distance.