Cambridge Marketing College, Professional Diploma, Managing Digital Media (level 6)
Study mode |
Start date |
Duration |
Online |
n/a |
months: 0 - 9 |
This qualification looks at digital channels and their suitability for inclusion in a media plan; search engine optimisation (SEO), display advertising, email marketing, viral marketing, online public relations, affiliate marketing and social media are all explored in detail; it also looks at digital metrics and related legislation, regulation and codes of practice; this course provides the knowledge and skills to manage digital marketing and communications campaigns; it also looks at the fast changing landscape of social networking through all digital media including mobile, and the part it plays within the digital mix; it considers Web 4.0, new influence models and the growing impact of neuroscience; students may attend the following: Saturday seminars in Bristol and Leeds; executive weekend programmes in Cambridge and Manchester.
Other courses at Cambridge Marketing College
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MSc Quantity Surveying and Commercial Management
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Foundation Year International Year One
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BS BS Computer Science
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Foundation Year International Foundation Year