Cambridge Marketing College, Postgraduate Diploma, Marketing (level 7)
| Study mode |
Start date |
Duration |
| Online |
Jul |
months: 12 - 24 |
| Part-time |
Jul |
months: 12 |
| Part-time |
Jul |
months: 12 |
The primary role of strategic marketing is to identify and create value for the business through strongly differentiated positioning; it achieves this by influencing the strategy and culture of the organisation in order to ensure that both have a strong customer focus; strategic marketers should champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation's activities to the customer, and manage the organisation's marketing activities; this course is worth 60 credits; students may attend face to face support sessions: Evening classes in Cambridge; executive weekends in Cambridge Manchester and Plymouth; Saturday seminars in Bristol, Edinburgh and Guildford.
Other courses at Cambridge Marketing College
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Postgraduate Diploma Business Enterprise
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Bachelor Applied Management
-
Foundation Year International Year One
-
MA Tourism and Sustainable Management
