|Study mode||Start date||Duration|
|Full-time||September, January||months: 12|
This exciting new programme explores developments in cloud based and mobile commerce that are changing the way businesses will operate in the future. The course draws together technology and business perspectives in order to understand the implications for social-media enabled business.
This course helps students prepare for a career in business and management within and beyond the IT sector by gaining technical skills and an appreciation of the crucial role social web technologies play in today’s organisations and their ability to transform business processes.
The MSc in Business Intelligence and Social Media provides students with sound knowledge and understanding of new-media related business practices and to provide them with transferable skills designed to meet the challenges of employment within the global economy.
The course helps students understand the importance of information and mass communications technologies to the operations of modern businesses of all kinds.
The University is just a 20-minute walk – or a short bus ride – from Uxbridge underground station, so it is a straightforward journey into central London. There is also a night bus that can bring you from central London to the edge of the campus. The town of Uxbridge itself, which still has buildings dating back to its time as a Georgian market town, is a thriving commercial and business centre. Its major shopping complexes, The Pavilions and the Chimes Centre, boast a wide range of shops, cafes and a nine-screen multiplex cinema.