Brunel University London, MSc, Applied Corporate Brand Management

MSc Applied Corporate Brand Management offers the opportunity to study corporate branding as it aligns to corporate strategy – a multidisciplinary programme that includes management, marketing and branding. As part of the course you will study the management, marketing and branding of products, services and corporations across a myriad of sectors, customers and stakeholders (suppliers, investors, NGOs etc.)

You will be taught by leading experts in branding studies including Professor John Balmer and from a variety of guest speakers and leading industry professionals. You will study alongside students from a variety of countries, cultures and industry backgrounds in small interactive classes with an emphasis on applying brand skills to industry.

• Focusses on branding at the corporate level including the study of brand heritage, national and place branding
• Optional 14 week placement at a company or consultancy – this unique feature distinguishes the programme from other similar Masters in the country
• Access to Business Life – University's unique skills development programme for students

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MSc Applied Corporate Brand Management is offered in a choice of two routes:

• MSc in Applied Corporate Brand Management – one year full-time
• MSc in Applied Corporate Brand Management (with Professional Practice) 16 months full-time including 14 weeks professional practice

You will examine the core contents of branding at the corporate level rather than at the product level. In other words, teaching on the programme focuses on branding of the corporation rather than branding the product.

The focus on corporate branding considers the following components:

• Corporate identity

• Corporate image and reputation

• Corporate design

• Corporate culture

• Corporate behaviour

• Corporate brand structure and brand strategy

You will undertake a project in collaboration with branding firms as part of your consultancy-based dissertation option. Examples include projects that are concerned with measuring the corporate image and ascertaining brand success of a chosen corporation.

Career prospects

Previous students of MSc Applied Corporate Brand Management have achieved graduate positions at, amongst others: British Airways, London Borough of Harrow (Local Council), Amer Sports, Street Market Ltd, Radley Yeldar and others.