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Regent's University London, MA, Luxury Brand Management

Regent's University London
 United Kingdom

There are two entry points a year in January and September. If you begin your studies in September, it will take approximately 12 months to complete the programme. If you start in January, it will take approximately 16 months.


This is a full-time programme, covering three terms. The programme is composed of modules, each of which carries a specific credit value. You will take eight core modules, plus two further modules of your choice.


You will be able to apply the knowledge and skills you develop on the programme through a final project which is either an academic dissertation or a live consultancy project for a client luxury brand. 


Modules

Autumn 2016

Terms 1 and 2

  • Historical and Contemporary Perspectives in Luxury
  • Luxury Brands and Creativity
  • Luxury Marketing Management
  • Research Methods
  • Strategic Management of a Luxury Business


In addition, you will choose two of the following:

  • Entrepreneurship and Luxury
  • Law and the Luxury Environment
  • Luxury Curation and Creation
  • Luxury Digital Marketing and Analytics
  • Luxury Goods
  • Luxury Services


Term 3

  • Dissertation or Live Business Project or New Venture Start-Up Project


Other courses at Regent's University London

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Location

From the main campus in stunning Regent's Park, where the University is based, it is a short walk to the West End, which offers world-class entertainment, museums, galleries, nightlife and shopping. Also, convenient location in the heart of London, allows students to travel easily around the city by the tube and London busses.