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Queen Mary University of London (QMUL), MSc, Marketing

Queen Mary University of London (QMUL)
 United Kingdom

There are eight taught modules spread over two semesters, followed by examinations and a 10,000 word dissertation.

Please note that your pattern of study will vary depending on your module choices.


Compulsory modules:

  • International Marketing Communications(BUSM024)
  • Brand Management (BUSM026)
  • E-Marketing (BUSM044)
  • Understanding Consumer Behaviour (BUSM058)
  • Introduction to Marketing Theory and Concepts (BUSM094)
  • Research Methods for Marketing (BUSM098)


Core module: 

  • A 10,000-word dissertation

(A core module must be taken and passed. A compulsory module must be taken.)


Optional modules (choose two*):

  • Multinational and Global Business (BUSM028)
  • New Product Development and Business Ecosystems (BUSM084)
  • Global Supply Chain Management (BUSM091)
  • Social and Political Marketing (BUSM095)
  • Relationship and Network Marketing (BUSM096)


* The range of optional modules may vary from year to year. 


Other courses at Queen Mary University of London (QMUL)

Photos

Queens Building. Mile End Campus Inside the ‘Blizzard Building’ Medical school lecture theatre Mile End Campus (around green building), and Royal London Hospital big blue building, home of our medical school), proximity to the City of London (another financial centre) Postgraduate accommodation. Mile End campus Lincoln’s In Field Campus (Postgraduate Law School in Holborn)

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Location

The University is situated in a vibrant and culturally diverse area of East London, close to both Shoreditch, a fashionable and creative media and web-technology centre; and the financial districts of the City and Canary Wharf.