Students take compulsory modules (90 credits) typically including research methods and project management; international marketing; international agriculture and food markets; markets and marketing analysis; marketing theory and criticism; optional modules (30 credits) are selected from topics such as agri-food industry management; agri-food markets in Central and Eastern Europe; quantitative techniques for marketing; direct marketing; supply chain management; and food policy in the European Union; a dissertation (60 credits) is also completed.