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Study mode | Start date | Duration | Fee international | Fee study period | Year of study |
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Online | Jan, Feb, Mar, Apr, May, Jun, Jul, Aug, Sep, Oct, Nov, Dec | months: 18 | €15990 | Whole course | 2020 - 2021 |
You will head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe. An MBA in Marketing will open the door for a career as a marketing manager for a global company.
This MBA programme expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement systematic relationship marketing (Customer Relationship Marketing) and increase customer life time value through an understanding and knowledge of long-term customer loyalty.
The IUBH School of Business and Management is located in Bad Honnef in the historic St. Anno Park, a large park in the middle of the town centre of Bad Honnef. Restored old buildings combined with modern architecture provide the campus with an atmosphere that in itself is an invitation to study.
The nearest international airport is located in Cologne/Bonn. From there you can come directly to the IUBH School of Business and Management by car or taxi or train.