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Berkeley College, BBA, Marketing Communications

Berkeley College
 United States

Major core courses:


  • Fundamentals of Marketing Research
  • Consumer Behavior
  • Branding
  • Services Marketing
  • Strategic Marketing Capstone
  • Marketing Electives


Business core courses:


  • Financial Accounting I
  • Career and Business Essentials
  • Business Law I
  • Internship
  • Computer Applications
  • Principles of Economics
  • Principles of Finance I
  • International Business
  • Principles of Management
  • Principles of Marketing


Liberal arts and science core courses:


  • Writing and Research
  • Writing Through Literature
  • Advanced Writing
  • Introduction to Ethics
  • Statistics I
  • Psychology of Adjustment
  • Human Relations
  • English Elective
  • Humanities Elective
  • Liberal Arts Electives
  • Mathematics/Science Elective
  • Science Elective
  • Social Science Elective


Free electives



Other courses at Berkeley College

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Featured courses

Location

The New York area is the heart of economic activity, offering close proximity to Fortune 500 firms, financial institutions, the New York Stock Exchange and major technology and consulting companies. New York is also considered a fashion capital.  Major design houses are also nearby.