This course concentrates on the relationship between products and the people who use them; ergonomic issues are explored and students’ sensitivity to aesthetic issues is heightened; however imaginative the product concept, unless the material is correctly specified and an appropriate manufacturing method is selected, the design may never make it to production, or survive the demands of service; lectures in these crucial areas enable students to design with confidence and in the knowledge that their ideas are not just fantasy concepts, but workable solutions fit for their purpose.